Scarcity number 3

The 3rd Scarcity for business growth is knowledge.

Entrepreneurs typically start out as a one man band, the first role is Innovator- creating and developing ideas, once the idea is established they then add the role of Sales manager - to sell their products or ideas, then move on to Operations manager - to create and deliver the product or service, while this is happening sales drop off so they shift some energy to Marketing manger them back to Sales, Operations and the circle goes round and round. They then add Accounts Manager to their portfolio as clients need to be invoiced and bills need to be paid, then they recruit a staff member and take on HR and Payroll, added to this come legal, customer service and IT.

We become a jack of all trades and a master of none, our depth of knowledge in the majority of these roles is minimal and we don't necessarily execute on them well which can cost the busines dearly in terms of money and momentum.

My advice- As soon as possible outsource the roles where you are terrible, for example accounts to a bookkeeper or IT to a computer whiz, it will save you time and money and allow you to add value by doing the things you are best at.

Keep your eyes out for the next and final post in this series Scarcity number 4 from the entrepreneurs curriculum developed by my good mate Creel Price